The Power Of A Premium Domain Name
There are over 1.83 billion websites on the Internet in 2021
What’s In A (Domain) Name?
Domain Definition: The internet address of a website
Premium Definition: A short, catchy, or easy to remember website address
The human-friendly IP address
There are two major sections:
www = subdomain
sbaloan = (Second level domain / 2LD)
.com = (top level domain / TLD)
A Short History Of The Online Domain
March 15, 1985: The first domain name was registered — symbolics.com
September 18, 1998: ICANN founded to manage critical names and numbers for DNS
October 11, 2014: New applicant guides for gTLDs were written by ICANN
Jun 18, 2019: voice.com sold in cash at $30 million
Domains Are Growing Fast
In Q1 2021, more than 363.5 million new domain names were registered
Domains are growing rapidly
4.2% increase year over year
52.3% of registered domains end with .com
There are over 1,246 generic TLDs available in 2021
As more websites are created, it gets harder to snag a premium domain
Premium domain names can provide businesses with thousands of new leads, purchases, and growth opportunities
The Value Of A Premium Domain
How Domain Names Impact Businesses
Businesses often fight to get access to their domain names
In 2016, Elon Musk purchased Tesla.com for $11 million
In 2017, Cars.com sold for $872 million
In 2018, Erik Bergman spent $900,000 on great.com
Premium domain names capture incoming keyword searches
71% of buyers begin with unbranded searches
75% of searchers never scroll past page one results
92% of all Google searches were organic in Q1 2020
Better domain names get better traffic
The 1st position on any search has a 34% click-through rate
.com sites have the highest traffic in the world
Top domains have 6.1 to 8 letters in the site’s name
Premium Domain Names Make It Easy To Scale Your Business
Digital solutions for business owners and startups
Source better leads and traffic
Associate your brand with stronger keywords
Use phone numbers to drive leads
Capture interested audiences
Rank higher on search engines
Add trust and credibility to your brand
Focus on business growth rather than maintenance
Vanity Business Phone Numbers Go Hand-In-Hand
Vanity numbers can be paired with domain names for maximum effect
Vanity Phone Number: Business phone numbers that contain meaningful words or phrases.
1-800-Flowers
313-DETROIT
1-800-Taxicab
Like domain names, vanity numbers improve calls and customer memory
72% of customers recall vanity numbers in advertisements
58% of customers prefer a vanity number over a numerical one
33% of ads with vanity numbers outperform numericals
18.14% of customers choose a business simply for its vanity number
Premium domain names are everywhere, but picking the best one takes time
How To Secure A Strong Domain Name
Top Providers Of Domain Registration
GoDaddy: World’s biggest website host
58,695,190 registered domains
16% market share
Tucows: Second-largest domain registrar
9,658,848 registered domains
5.36% market share
eNom: Reselling and hosting platform
5,859,517 registered domains
3.6% market share
NameCheap: US based budget domain provider
7,120,365 registered domains
2.98% market share
1&1 IONOS: German-based web host and domain registrar
4,904,509 registered domains
1.6% market share
What’s The Best Name For Your Business?
Start by choosing a relevant name
Avoid weird words or spellings
Consider names without hyphens
Google rankings are impacted by multiple inclusions
Originality is a risk, but rewarding
Consider names like Yahoo, Google, and Häagen-Dazs
Make it easy to type for mobile users
48.2% of online traffic comes from phones
Research close alternatives
Look for originality for better search results
Buy A Domain That’s Already Taken
Research the domain
A website with regular updates probably isn’t for up for grabs
Use WHOIS.net to find identify the owner and domain registration
Browse flippa.com to find price points for similar domain names
Determine the value
Many factors contribute to the value of a premium domain
Keywords: Domains that include popular keywords will rank higher in search results
Generic Value: Domains that can serve almost any business in an industry have greater value
Brandability: Short and memorable names with easy spelling offer more marketing potential
Age: Older domains are usually considered more valuable
Length: Shorter domains are more valuable — landing brief domain name will cost you a lot
Negotiate a deal
Make an offer to the current domain owner
Determine which region’s laws will apply to the sale
Use an escrow service or an aftermarket service like GoDaddy
“There is no alternative to any premium domain. Other TLDs and similar names are not an option for those who have a great vision for their brand.” — Anuj Jasani, Domain Investor & Entrepreneur
In the US, the market for small business loans is over $186 billion
43% of small businesses applied for a loan in the last year
Choose success. Choose growth. Choose a premium domain name.
Contact domain@sbaloan.com to purchase sbaloan.com and associated phone numbers
212 NYC, NY
213 Los Angeles, CA
224, Chicago, IL
239 Fort Myers, FL
267 Philadelphia, PA
413 Springfield, MA
434 Charlottesville, VA
541 Eugene, OR
606 Ashland, KY
716 Buffalo, NY
802 Burlington, VT
816 Kansas City, MO
925 Concord, CA
Sources
https://www.numberbarn.com/blog/vanity-number-study/
https://www.fundera.com/resources/small-business-lending-statistics
https://brandpa.com/resources/top-domains
http://www.pagetrafficbuzz.com/16-seo-stats-shape-2017-strategy/22378/
https://www.statista.com/statistics/625554/mobile-share-of-us-organic-search-engine-visits/
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-changing-face-b2b-marketing/
https://www.dnacademy.com/the-definitive-guide-to-the-worlds-largest-domain-sale
https://domaininvesting.com/great-com-why-erik-bergman-spent-900000-to-buy-it/
https://hostingtribunal.com/blog/tld-statistics/#gref
https://www.ukwebhostreview.com/domain-statistics/
https://www.cloudflare.com/learning/dns/glossary/what-is-a-domain-name/
https://www.inc.com/john-boitnott/4-ways-your-domain-name-can-make-or-break-your-business.html
https://www.godaddy.com/garage/most-common-domain-extensions/
https://www.domainregistration.com.au/news/2020/0603-domain-registration-statistics.php
https://www.godaddy.com/garage/what-are-premium-domain-names/
https://www.websitehostingrating.com/research/internet-statistics-facts/#references
https://www.inc.com/john-boitnott/4-ways-your-domain-name-can-make-or-break-your-business.html
https://www.highposition.com/blog/hyphenated-domains-google/
https://tekeye.uk/computing/how-many-websites-are-there
https://www.techradar.com/news/behind-the-internet-the-history-of-domain-names
https://hostingtribunal.com/blog/tld-statistics/#gref
https://www.ukwebhostreview.com/domain-statistics/
https://www.codeinwp.com/blog/how-to-buy-a-domain-that-is-taken/
Premium domain names can have a huge impact and advantage online. This, coupled with associated phone numbers is a key differentiator for your business. Learn more about premium domain names and sales information for sbaloan.com in the infographic below. View our list of the top 25 lenders.
